Market Dynamics – Market LOHAS (Lifestyle of Health And Sustainability) founders Karen Herther and Bethany Stanley partner with conscious companies and organizations to increase brand and market visibility through sustainable marketing solutions to companies and organizations in the health/natural, wellness and eco education space. They have engaged with industry leading health, wellness, shopper marketing and non-profit / educational organizations in a variety of marketing, consumer insight, brand strategy, promotion evaluation and industry thought leadership roles. They specialize in consumer brand marketing and research insight, both mainstream and health & natural/organic, and non-profits.
Market LOHAS directs Mambo Sprouts Marketing MamboTrack, a leading natural & organic consumer market research platform offering health and eco-brand marketing insight and LOHAS industry bellwether trends (e.g., Non-GMO, Gluten Free, sustainable seafood, eco fashion) featured in leading industry publications including Progressive Grocer, Supermarket News and Environmental Leader. Karen and Bethany recently co-authored a series of Sustainability Industry Shopper Marketing Research White Papers in collaboration with Ryan Partnership. Market research services include custom & turnkey online, in-store & mobile shopper insight solutions including Foodie focus groups, in-home product concept testing, brand / natural retail coupon promotions & evaluation.
Karen is founder and principal of Market Dynamics/Market LOHAS and holds a BS in Business Administration and a MS in Applied Research and Economics from the Pennsylvania State University. She earned a graduate Certificate in Sustainability (GCS) from the University of Massachusetts and received a leadership award from the Massachusetts Commission on the Status of Women for her role supporting eco education, wellness and local sustainability.
Bethany is a principal of Market LOHAS and holds a BA in Economics and Mathematics and an MA in Econometrics from Northwestern University. She is a professor at Baker University and Avilia University in Brand Marketing, Economics and Mathematics. She is President of the Kansas City Chapter of Altrusa active in community health, literacy education and green initiatives.
For additional information about Market Dynamics – LOHAS & MamboTrack brand marketing & visibility solutions and the Special Feminist.com Offer*, please visit www.MarketLOHAS.com or contact:
Karen Herther
[email protected]
978-635-5411
Bethany Stanley
[email protected]
913-991-2972
*SPECIAL OFFER FOR FEMINIST.COM* Gain healthy & eco shopper marketing insight! Save $500 on any Market LOHAS MamboTrack Annual Consumer Study or MamboTrack profile or research project. Mention Feminist.com for Special discount.
